direct mail

N-UNCOUNT: oft N n
Direct mail is a method of marketing which involves companies sending advertising material directly to people who they think may be interested in their products.

...efforts to solicit new customers by direct mail and television advertising...

Direct mail advertising is of course a huge business.


English dictionary. 2008.

Look at other dictionaries:

  • Direct mail — Direct mail, also known as junk mail, advertising mail or admail, is the delivery of advertising material to recipients of postal mail. It forms a significant subdiscipline of direct marketing. Some organizations attempt to help people opt out of …   Wikipedia

  • direct mail — ➔ mail1 * * * direct mail UK US noun [U] MARKETING ► advertisements that are sent through the mail to a large number of consumers: »In many ways, the Web is more effective than television advertising and direct mail. »Typically, most of the… …   Financial and business terms

  • direct mail — Another name for advertising mail sent to trargeted markets. It can be any mail class, but it is usually Standard Mail (A) …   Glossary of postal terms

  • direct mail — direct mail, adj. mail, usually consisting of advertising matter, appeals for donations, or the like, sent simultaneously to large numbers of possible individual customers or contributors. Abbr.: DM [1925 30] * * * …   Universalium

  • direct mail — direct′ mail′ n. bus mail, usu. consisting of advertising matter, appeals for donations, or the like, sent to large numbers of people • Etymology: 1925–30 …   From formal English to slang

  • direct mail — ► NOUN ▪ unsolicited commercial literature mailed to prospective customers …   English terms dictionary

  • direct mail — ☆ direct mail n. advertisements, solicitations, etc. mailed directly to a large number of individuals …   English World dictionary

  • direct mail — Mktg the sending by mail, fax, or e mail of advertising communications addressed to specific prospective customers. Direct mail is one tool that can be used as part of a marketing strategy. The use of direct mail is often administered by third… …   The ultimate business dictionary

  • direct mail — /daɪˌrekt meɪl/ noun the practice of selling a product by sending publicity material to possible buyers through the post ● These calculators are only sold by direct mail. ● The company runs a successful direct mail operation. ▪▪▪ ‘…all of those… …   Marketing dictionary in english

  • direct mail — /daɪˌrekt meɪl/ noun the practice of selling a product by sending publicity material to possible buyers through the post ● These calculators are only sold by direct mail. ● The company runs a successful direct mail operation. ▪▪▪ ‘…all of those… …   Dictionary of banking and finance

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